[DIE REGIONALEN]

Overview

Welcome to our website!

We are a marketing agency established by 12 regional wholesalers for organic food in Germany. In our campaign ECHT BIO ("truly organic"), we offer a broad range of advertising instruments which are currently being taken advantage of by around 480 participating stores selling organic food. They contribute a monthly 50 € membership fee and are spread all over Germany (most densely in the South), some even reaching as far as Luxemburg and Austria.

The core of our campaign consists of a flyer published every two weeks, usually containing 8 offers with temporarily reduced prices and a fruit or vegetable of the season. The print totals some 400,000 flyers. Its fresh appearance - we relaunched the campaign in March 2004 and are working closely together with an agency taking care of the design - appeals to and convinces many consumers previously not buying organic food as well as our long-standing customers. A variety of other tools also enhances the modern appearance of our campaign. An overview can be found here (text in German).

As the concept has proven to be quite successful, it has now been adapted by a marketing company from Switzerland, which uses ECHT BIO's corporate identity and pays license fees in return.

Our second campaign, "Regional ist 1. Wahl" (Regional is First Choice) promotes the advantages of products from the region, such as shorter transport distances, fresher products, and more transparent trade structures.

We are currently working on making more contents of this website available in English and ask for your patience. Thank you.

If you have any further questions or comments concerning the campaign or our website, you can e-mail us to:
info@echt-bio.de
internet@die-regionalen.de